Effect of Recycling Graphics on Waste Diversion

A University of Toronto Study

This pilot study was conducted at the University of Toronto Mississauga (UTM) campus and aims to perform a comparison of the visual triggers and its effect on decision-making time and waste sorting behaviors.
Results:

• Increase diversion rate by 163%
• Reduced decision-making time by 33%

Download this free report to learn how visual communication (graphics and signage) reduced the overall decision-making time and increase waste diversion.